Working Lands Initiative
This initiative is apart of a nonprofit called Greenbelt Land Trust of Mid-Missouri. It focuses on land access land linking young, innovative farmers who want to unite agricultural and environmental protection with land owning and experienced farmers who are struggling to find a successor.
Branding
Logo Design
Crop lines are shown to represent the farming aspect of this initiative. The L and the A in “Lands” is connected to show the link between the old and the new farmers.
The color palette of this brand is traditional with a pop of youth, which is what the brand itself represents.
The patterns are abstract takes on farmland and agriculture practices.
This style of type was chosen because of the strong, stable letterforms, which can be used to represent the rich history of Missouri farmlands and the continuance of their use in the future.
