The Cognizant Classic
The Cognizant Classic in the Palm Beaches (formerly known as The Honda Classic) is a PGA TOUR professional golf tournament located in Palm Beach Gardens, FL. I designed and launched a fresh, innovative visual identity for the this tournament, inspired by local culture, emerging trends and onsite architectural elements. Included is a print and digital campaign, paid social ads, on-site experience, hospitality venues and various promotional collateral.
2025 Campaign | PGA TOUR
Print Ad
Paid Social
Gables, signage, and on-course elements were branded with the 2025 look & feel to tie into the print and digital campaign.
On-site Experience
Neighborhood Patterns
For this tournament, the concept of “neighborhoods.” were used. I created a pattern for each neighborhood, which adds excitement to the on-site experience.
The patterns draw inspiration from art-deco design elements of PGA National Resort. While the colors were selected for their vibrant, Palm Beach essence.
“Palm Beaches Neighborhood”
“Jupiter Neighborhood”
“Gardens Neighborhood”
On-site extras
Charging Stations
Quiet Signs
Illustrative Course Maps
Volunteer Pins
Street Pole Banners
