Natural Life Collections
Internship | Marketing & Content Graphic Designer
My journey at Natural Life started as a 30-day Graphic Design Intern. My original task was to assist the Art Director with creating graphics for email, digital ads, social media and website. From there, I was promoted to full-time. This is where I took the lead in multiple other areas of the marketing department, including content creation and social media coordination. I also was able to use my creative freedom and spearhead multiple social media campaigns and content ideas.
Marketing Graphics
Graphic for Valentine’s Day promotion.
Natural Life is most famous for their whimsical artwork called "The Chirp." These pieces display an uplifting message and illustration in the Natural Life art style. They are featured at the beginning of marketing emails and are also posted daily on social media.
During my internship, I was tasked with presenting an original social media campaign idea, and these are the graphics that I made for the chosen campaigns, both being social media contests.
Social Media Campaign Graphics
The Natural Life look includes a lot of ditsy floral designs and hand-lettered type. These are some examples of hand-lettering in email design.
Email Design
Digital Ads
Using current trends and knowledge of Natural Life's target audience, I filmed and edited video content for social media. This involved participating in photoshoots and collaborating with influencers and models.